5 Different Categories of the Burton Company: Burton Snowboard Jacket to Tools

In 1977, a company was formed that would forever attempt to create the most innovative designs of snowboarding gear. This company was called Burton Snowboards, and was founded by Jake Burton Carpenter. Burton has its own company name, as well as several sub-companies that it owns and whose products it sells. The company is very successful and prosperous, and it gets respects from riders professional and novice alike who know that the company is independent and rider-owner. People appreciate the kind of dedication and determination that the owner and company head’s provide. The company has a unique outlook and can provide riders with different types of products that they will need as snowboarders. This can range from hard goods, like Burton snowboards, to soft goods, such as a Burton snowboard jacket. Some of the specific products that they offer include:

1 – Hard goods: These items include snowboards, boots and bindings. These are all necessary hardware and sporting goods that snowboarders will need and they are the necessities of the sports. Without these items, boarders cannot function within the snowboarding realm, and Burton helps to supply the riders with reliable, durable items. All of these items come in styles for men, women and youths.

2 – Soft goods: Soft goods include the outerwear that the riders will need to wear in order to keep them comfortable while they are out riding. This includes different models of a Burton snowboard jacket, pants, gloves and layering items. Layering items include fleece pieces, socks and the first layer of clothing. These outerwear and clothing items are available in styles for youths, women and men.

3 – Burton Life: This is a clothing line from the Burton company. It includes a variety of different types of items. The subcategories include apparel and denim clothing items, as well as accessories, t-shirts and hoodie shirts, hats and beanies, as well as more socks. Again, all of these items are available for men and women, as well as youths. Within each subcategory are different types of specific products that are offered, ranging in style and design.

4 – Bags: While working as a snowboarder, athletes may find that they need a source of organization when transporting and moving around all of these different types of goods. This is why Burton offers a variety of different bags. The models range from Urban bags to packs, travel bags, and, naturally, board bags.

5 – Other goods: Burton also offers a variety of tools and goods that one would need in order to keep their boards in good shape and make sure that everything is aligned correctly. These tools include, but are not limited to, tuning vices, a starter kit, a hot stick iron, and a bullet tool. These are all things to keep your board in as good a shape as possible when in use.

Providing such varied lifestyle items helps the consumer to appreciate the company on a variety of levels. This also helps the company to learn more about their consumers and see which items they need and utilize, so the company can help them to be as prosperous as they can.