3 Burton Successes: Burton Snowboard Boots to New Products

Burton may be one of the most well-respected names in the snowboarding arena, and this is founded in many good reasons. Not only does the company provide a great product at a reasonable price, but the founder, Jake Burton Carpenter, is a very charity minded individual. It is possible to see how much he cares just by looking at some of the work he does. In 1995, Chill was founded by Jake Burton, and its goal was to bring the sport of snowboarding to inner city and under privileged children that would otherwise not be able to take part in this particular sport. Over two thousand children, as a result, are able to be provided with volunteers and equipment, including snowboards and Burton snowboard boots, so that they are all able to travel and go snowboarding in the winter. But this is not all that sets the company apart, and high above the competition. In addition to being compassionate and passionate about their consumers, Burton also works to:

1 – Support their snowboarding team throughout the winter seasons of competitions and the rest of the year for training and qualifications. The company currently endorses over twenty separate snowboarding professionals. They range in experience from Olympic gold medal winners to placing in Vans Cup at Northstar-at-Tahoe. These dedicated athletes rely on products by Burton, and Burton in turn relies on them to show off what a good product they are able to provide. This helps both the players, who are able to get almost free or free products which they are able to use at competitions, and the company gets exposure as well as the chance to work with successful athletes.

2 – The company is very devoted to their various products. In addition to snowboards, they also are trying to outdo their competition in the products that they offer, as well as in the range of products available to consumers with items such as Burton snowboard boots, jackets, pants, gloves and bindings. When snowboarders want a company that they can rely on for the entirety of their snowboarding session, it’s good to know there is one company that they can trust for all of their needs.

3 – In addition to offering these various products, they are also constantly working to improve these products. For example, Burton recently worked with Motorola to create a jacket that snowboarders can wear a with Bluetooth technology implemented, complete with a microphone and speakers so that the jacket can connect wirelessly to the snowboarder’s MP3 player or cell phone. This can make it easier for boarders to stay connected and stay motivated.

Burton’s company has been in existence since 1977, but it is always moving forward. Many people understand that the company is always trying to innovate new products and keep their customers happy and awestruck. They also work to create a deep fund for charities and continue to push their athletic teams to entertain and achieve glory. This is all in addition to the work that they do for their regular customers who rely on them for effective and economical snowboarding equipment.